Japan Mobility Show 2023: Press Briefing (Video)

Im Press Briefing zur Japan Mobility Show gab Sato-san letzte Nacht ein paar interessante Ausblicke auf Toyotas Gedanken zur Mobilität der Zukunft. Zur Studie “Land Cruiser Se” wurde allerdings nichts gesagt.

Transkription:

Good morning, everyone.
My name is Koji Sato.
Welcome to the Toyota Booth!
At this Toyota Booth we are communicating a mobility future full of diversity.

There are as many diverse needs and values as there are people in the world.
The future is not decided by someone else.The future is something we all create.
This is what we believe.
This is why we made “Find Your Future” the Toyota Booth concept.

I know you will find your future among Toyota’s cars.

Today, I’m going to talk about three future car stories that are driven by mobility.
The first story is our future life with battery EVs.
They are not only eco-friendly.
Electric cars also offer their own flavor of driving fun and automotive seasoning.

And they can deliver diverse experience value.
This is our vision for battery EVs.
We are making battery EVs like only a true carmaker can.

This means revisiting the fundamental principles of car making, and delivering basic performance, like driving range, as well as value that only battery EVs can offer.
One example is making cars with both a low center of gravity and a spacious interior,which was not possible in the past.

To do this, we need to make the main components much smaller and lighter, and deploy our strengths as a carmaker to put them together in the best package possible.
Achieving this means that the design, the driving feel, and everything else can be transformed.

In these cars, the scenery looks completely different.
The Lexus brand will first produce cars that tell this story.

At ten thirty, Simon Humphries, our Chief Branding Officer, will showcase these cars, so be sure to visit the Lexus booth.

Of course, Toyota and GR-brand cars, like with these two models here, will also change.
If we have the technology to make cars smaller, lower, and lighter, from sports cars and SUVs to pickup trucks and small vans, we can create a diverse lineup with outstanding qualities.

And on top of this hardware, is Arene, delivering new experience value.
Arene is our new software platform.

It can stay up to date with the latest software, and use vehicle data to speed up development that meets customer needs to provide more value that delights customers.
A wide range of apps will also increase cars’ value.
For example, entertainment providers will create services and content.
Connected to new software partners, these cars will make getting around more convenient and fun.
You will be able to go shopping from an app in your car.
On a drive, you can play with the automotive seasoning in Manual mode.
After parking, you can share electricity in Energy Grid mode to help the community.
These are examples of the future that awaits.

Each and every customer will help create cars’ value.
The role of cars will be to connect to society and expand the possibilities.
What you want will create a car that’s just for you.
That is the future with next-generation battery EVs and software-defined vehicles.
Creating these electrified vehicles, and meeting the diversifying needs of customers around the world, requires multi-pathway approaches.

One of these approaches is hardware expandability to give people the cars that are just right for them.
Cars are essential to people’s work and personal lives.
This is true for many of our customers.
Different people want to transport different things, and do different things with their cars.

We intend to provide solutions for all these needs.
We will deliver solutions with high-quality, affordable cars unique to Toyota.
The second story I’m going to tell you about is the future with this IMV 0.
Its shape is infinitely customizable depending on the customer’s needs.

For example, it can transport lots of fruits and vegetables harvested in fields.
Arriving in the city, it quickly transforms into a farm stand.
In a city square, it can turn into a coffee shop or a food truck.
At night, it can become a bar or even a DJ booth.

The IMV 0 will soon launch in Asia, where lots of ideas for how to customize it are already circulating.
This is how unique and diverse cars will become an integral part of our world.
Cars will be the platform, and customers will be the ones who expand their value.

There will be more new business possibilities and new partners in the value chain.
The IMV 0 aims to deliver a mobility future that we all create together.
Like this, mobility meeting diverse needs will become an integral part of our world and connect you to society.

In our car plants, we use configurable shipping containers called “kayoibako” to transport all kinds of parts that connect our worksites.
This mobility performs the same role in society.

Using the properties of battery EVs it can keep you connected to social infrastructure and service providers and bring more convenience and fun to your work and personal life, anytime and anywhere.
This is why we have named this mobility the Kayoibako.

These are the three future stories I wanted to share with you today.
They are mobility connecting people and society.
This means that all of us will be able to do more and better enjoy the many facets of our lives.

Sometimes, you’re a delivery driver with your Kayoibako.
Slide open the door, and you can load lots of cargo in its spacious interior.
Using data integrated with infrastructure, you can deliver goods quickly and efficiently to the customers who ordered them.

On days off, it completely transforms.
You love camping and the outdoors.
You can get the camping backpack you ordered load the Kayoibako with a tent and barbeque supplies, and head out of town.
Not too big, and not too small.
Its just the right size for lots of situations.
It can serve as community mobility, enabling easy access for wheelchair users, serve as a remote office, and be used as a mobile shop.
It will better connect you and your life to society.

Everyone will take part in creating mobility’s value in society.
That is the future the Kayoibako aims to deliver.

The three mobility stories I shared are the future created with electrification, intelligence, and diversification.
They have one thing in common.
It’s how the value of this future mobility will expand as it meets our lifestyle needs.
This is why our mission at Toyota is to meet the needs of customers around the world and continue delivering diverse mobility options.
This is the multi-pathway approach to the future that Toyota envisions.
Let me say once again, the future is something that we all create together.

We want to create a better future.
If we all act with this aspiration and passion, the landscape is sure to change.
A future world full of smiles.
We want mobility to continue being at the center of this world.
With this intention, and together with our many partners, we will take on greater and greater challenges.
Our motto is “Let’s change the future of cars!”

The Mobility Show is an important starting point for this.
This journey to go out and find your future.
Over 10 days starting today, I hope you enjoy visiting the Toyota Booth as you find your future.
Thank you for your attention.

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